Main Article Content
The “Type of Article” of this paper is “Letter to the Editor”. This paper discuses about: “ USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE MARKETING OF SMALL AND MEDIUM-SIZED MEZCAL COMPANIES IN OAXACA, MEXICO ”. No formal abstract is available. Readers are requested to read the full article.
Ibarra CMA, González TLA, Cervantes CKE. The use of ICTs in small and medium-sized enterprises in Baja California, Mexico: the case of the manufacturing sector. International Journal of Economics and Management of Organizations. 2014;3(1):43-57.
Jones C, Motta J, Alderete MV. Strategic management of information and communication technologies and adoption of e-commerce in MSMEs in Cordoba, Argentina. Management Studies Magazine. 2016; 32:4-13.
Ángeles G. Mezcanauta workshop module 1. Mexico City, Mexico; 2014.
Lopes M. A look at the mezcal industry in Oaxaca. In G. GONZÁLEZ (Ed.), Public policies for the development and competitiveness of the manufacturing industry (pp. 273-293) Mexico:UNAM, Instituto de Investigaciones Económicas; 2015.
Burbules N. Risks and promises of the new information technologies. Buenos Aires:Ed. Granica. 2013; 56-76.
Sanabria-Díaz VL, Torres-Ramírez LA, López-Posada LM. E-commerce and level of sales in MiPyMEs in the commerce, industry, and services sector in Ibagué. School of Business Administration Magazine. 2016;132-54.
National Institute of Statistic and Geography. National Survey on Productivity and Competitiveness of Micro, Small and SMEs Companies. Aguascalientes: INEGI; 2018.
Uribe F, Rialp J, Llonch J. The use of digital social networks as a marketing tool in business performance. Administration Notebooks. 2013;26(47):205-31.
Miranda AM, Cruz I, Valle MR, Flores JC. Social media marketing strategies in four- and five-star hotels in the city of Tijuana, Baja California. Theory and Praxis. 2015;10:10-31.
Gonzalez M, Medina JM, Sanchez ML. Social networks: a marketing tool for the restaurant industry. Polyantea. 2015;11(20):13-36.
Perez M. Social networks, mechanisms to generate organizational reputation for small and medium-sized companies PyMEs. University and Business. 2012;14(22):131-50.
Castello A. The communication of discount and coupon portals through Facebook. Ad Comunica. Scientific Journal of Strategies, Trends and Innovation in Communication. 2012;3:65-86.