Original Research Article

LANGUAGE COMMUNICATION TECHNIQUES IN CROSS-BOARDER E-BUSINESS MARKETING: A CASE OF ALIEXPRESS

XIANWEI GAO

Asian Journal of Arts, Humanities and Social Studies, Page 8-17

With the rapid development of internet, e-business internet platforms become more popular in cross-border marketing such as Alibaba, AliExpress and Amazon. Nowadays, a new e-business model is the combination of e-business websites and instant messengers (IMs) such as WhatsApp, Skype, Wechat and QQ, which requires the salesmen with higher proficient language communication techniques. However, the language communication techniques in e-business cross-border marketing are different from the traditional face-to-face communication and phone communication. This paper takes a qualitative case study of the e-business marketing at AliExpress.com in China, to explore the English language communication pragmatic principles, its communication methods and characteristics, and identify its language communication techniques. This research has a meaningful significance to the beginners of cross-border e-business marketing in China and other EFL environments.

Original Research Article

THE PHENOMENON OF VISUAL SPACE-BOUND IN THE MASS MEDIA IN THE CORONA AND POST-CORONA ERAS

MASOUD MOJAVERI AGAH, NEGAR GANJI

Asian Journal of Arts, Humanities and Social Studies, Page 18-26

The image is a spatial phenomenon; Space depends on human presence, even if it is a virtual presence. In addition, the image is dependent on a medium for expression. Also, the audience's visual boundaries depend on the size of the image, the image frame, and the distance and angle it has to the image; For this reason, in the present age, the Corona period and possibly the post-Corona period, when a group of children are simultaneously reading a common image with a variety of means of mass communication - mobile phone, tablet, screen, television - , Their visual boundaries are related to the physical condition of the body and the proportion and size of the image in front of them; This is related to the type of media they have. The importance of this issue is to the extent that theorists today believe that what matters are more in the form of information received by viewers - especially children - than in the form in which they are received; And this is what completely transforms their relationship with traditional media such as books, schools and museums. In fact, using this type of communication, followed by reading the image, creates different levels of visual space and space-bound for children, which is certainly not the same for everyone. In this case, that is, the multiplicity of proportions and sizes of images, as well as the variety in children's physical states, what kind of space and space-bound do we face in visual reading? Can it be said that media genres today control the way we perceive concepts? In this article, we will try to find the answers to the questions by studying the types of space-boundaries and the role of the subject in the physical, cognitive, phenomenal and imaginative dimensions that determine place and space. Place finds an opportunity to escape when its objective, physical, and cognitive functions diminish, diminishing from the space-boundary, and moving toward space. This feature can be traced to mass media and new situations; Because the spatial image presented in the new situation is usually not their objective, physical, cognitive, or even imaginary features in the standard context, it must adapt to the structure of the medium.

Original Research Article

CORRELATION LEVELS OF INCOME, KNOWLEDGE, EDUCATION, HISTORY OF DISEASES, AND ABILITY TO PAY (ATP) TOWARDS WILLING TO PAY (WTP) CONTRIBUTIONS

ANGGUN WULANDARI, ANNISA DWI SEKAR AYU, FITRIATI RAHMAN, INANDA KASMAWARDAH, MULYANA SAFITRI, NOOR THAIBAH, FAUZIE RAHMAN, NITA PUJIANTI, AYU RIANA SARI, NUR LAILY, LIA ANGGRAINI

Asian Journal of Arts, Humanities and Social Studies, Page 27-34

Background: In 2020 there was a decrease in the number of National Health Insure participants. The lack of the number of participants was 1.687.113 people. This decrease can be seen from contribution assistance recipient participants who pay monthly dues. Paying dues independently is an obligation for contribution assistance recipient participants, which is different from contribution assistance recipient participants who are paid by the government. The classification of the segment with the most arrears is in the segmentation by Non-Wage Recipient Participants.

Aims: The purpose of the research to be conducted is to determine the correlation between income level, knowledge, education, history of disease and ability to pay to the willingness to pay contributions by the community.

Methods: The research was using crossectional desain study and survey method, conducted in December 2021 online using a google form with 30 respondents. The analysis was carried out univariate and bivariate. Univariate analysis was conducted to determine the frequency distribution of each variable to be analyzed. In the bivariate analysis using the Fisher Exact test because it does not meet when the analysis uses the Chi-Square test.

Results: The results of the study show the relationship between willingness to pay to income, knowledge, education, medical history and ability to pay are as follows: 0,048, 0,179, 1,000, 0,483, and 1,000.

Conclusion: there is correlation between willingness to pay contribution and income. There is no is correlation between willingness to pay contribution to knowledge, education, medical history and ability to pay.

Original Research Article

DECOLONIZATION AND GOVERNMENT PARTIES IN POST-WORLD WAR II ERA: THE NEWLY INDEPENDENT STATES AND DEMOCRATIZATION IN PERSPECTIVE

KIMURA, KAN

Asian Journal of Arts, Humanities and Social Studies, Page 35-48

This paper examined the process of and reasons for the authoritarianization of countries that newly obtained independence after World War II, to locate South Korean experience in the context.

Concerning the authoritarianization of these countries, this study showed that it was affected deeply by their processes and characteristics of decolonization. Decolonization was a kind of revolution, so it broke the power balances between the states and societies of these countries. In the process, local elites lost their social and economic resources to rule their villages against states. Without powerful local elites, it is exceedingly difficult for opposition parties to find their own organizations that are strong enough to resist powerful administrative parties that monopolize strong state organizations.

Decolonization also broke ideological power balances between the ruling parties and oppositions. In the process of decolonization, people had to find their new identities as members of new nation. Thus, the founding fathers of nations played this role as charismatic leaders. Ruling parties, as parties of charismatic leaders, also monopolize the ideologies of new nations.

For democratization of their countries, oppositions had to have something to resist and win against ruling administrative parties with charismatic leaders. Therefore, oppositions must rely on ideology to resist and win against ruling parties. However, in the international situation of these countries, the ideological options along the traditional left–right axis are severely limited, meaning they need some new ideology for democratization. This is why the democratization of these countries often brings with it the rise of ideological parties of a new type, such as fundamentalism, regionalism, and new nationalism.

This paper concludes that South Korean experience of authoritarianization and democratization is also a typical example of such newly independent states and the process was deeply affected by uniqueness of the process of decolonization.

Review Papers

SUBVERSION AS A RECURRENT THEME IN THE JEAN GENET’S WORLD OF DRAMA

MARYAM JALALI, ZAHRA ZANDIEH

Asian Journal of Arts, Humanities and Social Studies, Page 1-7

Jean Genet (1910-1986), a famous French writer and dramatist, has given birth to numerous masterpieces in forms of poetry, novel and drama but mostly well-known for his dramatic works. The aim of this study is to consider subversive elements and concepts in Jean Genet’s dramatic works and how he could deride the meaning of death and misery by ostentatious and subversive notions and plays. The present research method is based on the library and on analyzing the main theme of Genet’s works namely death, solitude, subversion concepts, and evil. This article reviews Genet’s biography, life style, and his pieces and shows the tortuous path that Genet took from felony to fame as a prisoner who became a respected writer. His solitude and his talent, in addition to his inherent evil made him a brilliant writer in French literature and theater.