The research sought to fulfil objectives such as the influence of digitalisation on perceived quality, influence of change in television content on brand likeability and the influence of change in programming on repeat business. In carrying out the research, the researchers used descriptive and exploratory research design, primary sources of data were used. A structured approach to inquiry was adopted since this was a quantitative research. A target population of 151 was used and a sample size of 114 was employed. Simple random sampling and convenience sampling were used to select the respondents as well as allowing flexibility on the part of the researcher to use readily available participants. The authors’ measurement of the constructs, were drew on well-established scales used in the literature and adapted them to our research context. STATA 13 was used to analyse data and presentations were done in the form of tables and bar-graphs. From the findings it was noted that digitalisation has a positive influence on perceived quality as indicated by the R-squared of 0.6877 thus 69% of perceived quality is explained by digitalisation. A positive correlation exists between the two variables. From the run tests it was also noted that change in television content had a strong influence on brand likeability as it explained 73% of brand likeability. Moreso, change in television programming has a positive relationship with repeat business and a strong positive correlation existed between the two variables. From the research findings, the researcher recommends the organization to direct marketing efforts on things that are strongly valued by the viewer and customers, to invest in modern equipment such as drone cameras and lastly to keep on creating brand awareness through live broadcasts and getting feedback from viewers and customers.
Most of the players always try their best to contribute to their game and profession during the progression of their playing and placed themselves in history. Yet no scientific research has identified the most technically efficient players in basketball considering their performance in the game. The objective of this paper is to evaluate the technical and scale efficiency of players of the National Basketball Association (NBA) using CCR and BCC Data Envelopment Analysis (DEA) Models with output orientation. The models are applied to evaluate the technical and scale efficiency of all-time. The average scale efficiency (0.9326) is highest among all the three efficiencies i.e., technical efficiency (0.8360) and pure technical efficiencies (0.8955). The results illustrate that 81 players are scale efficient (SE=1) whereas 21% players have high scale efficiency score. Also, output projections for the inefficient players were presented. Significant outcomes concerning efficiency frontier projections were analysed in this study.
Shopping malls have seen an impressive growth in India during the past few years. However, the malls have not been able to consistently provide a one-stop destination to the consumers. This research examines the aesthetic factors of shopping malls from the urban shoppers’ perspective. A survey was conducted on shoppers of Chennai’s five biggest shopping malls. Twenty-six items relating to shopping mall aesthetics were adapted from past studies and assessed. This study found seven critical factors, namely recreational, appealing, shopping environment, spacial, external, social and impulse. The factor loading generated reveal the most influencing variable that influences shopping behaviour. This research will help managers to understand consumer preference with regards to shopping mall enabling efficient marketing strategy to enhance footfalls in the mall.
In this paper ,the efforts have been made to explain how the IPOs are affected by the underwriter's reputation. What happens to IPOs which are backed by reputed underwriter and what happens to those which are not backed by reputed underwriter .Evaluation of the IPOs short run and long run performance? The relation between IPOs and underwriter is highlighted. Comparison between some of the international returns and Pakistani returns has been made. Also, the effort has been made to determine the relationship between the investor and the underwriter and how it affects the value of IPOs in the market both in the short and long term.
This paper examines the effect of social media on the marketing strategy. This survey was conducted with a total of 720 respondents who used social media in their daily life. Multiple linear regression equation was used for the testing hypothesis of this paper. Descriptive research design has been used where total 32 questions were circulated among people through questionnaire. The IBM statistics SPSS 21 used to perform statistical analysis. The research finds that target audience, awareness, communication with clients, unique advantages, activities have a significant positive effect on social media. The research found a moderate positive correlation between AW and AC and CC i.e. 0.689 and 0.695 respectively. There is a moderate positive correlation between UA and CC i.e. 0.598 and 0.597 respectively. There is a weak correlation between AC and T.A which is 0.453 and 0.486.
