Original Research Article

HUMAN RESOURCE FLEXIBILITY AND ORGANIZATIONAL PERFORMANCE: AN EVIDENCE OF SELECTED MANUFACTURING FIRMS IN SOUTHEAST, NIGERIA

AGU OKORO AGU, ANICHEBE NNAEMEKA AUGUSTINE, EMEZUE LEONARD NNABUGWU, PASCHAL, CHIMA ANYANWU, CHARLES O. OGBAEKINGWE, ANYANWU KINGSLEY NDUBUISI

Journal of Global Economics, Management and Business Research, Page 1-15

With increased competition in this era of globalization and knowledge economy, the role of human resources flexibility in promoting organization performance has become important for the survival and sustainable growth of the organization in both developed and developing countries, Hence contemporary workplace demands more energy, talent and multi skills with specialized aptitudes in order to succeed and survive in the face of multiple challenges created by global business. Thus the study focuses on human resource flexibility and organizational performance: an evidence of selected manufacturing firms in southeast, Nigeria .The study sought to determine the extent to which numerical flexibility influences organizational performance, ascertain the extent of the relationship between pay flexibility and organizational performance and to determine the effect of functional flexibility on organizational performance. The population size is3168 in which a sample size of 339 was realised using Taro Yamane’s formula at 5% error tolerance and 95% level of confidence. Instrument used for data collection were primarily questionnaire. Cronbach’s Alpha was used to determine the reliability of the instrument in which the value of 0.880 was obtained indicating that the instrument was reliable. Out of 399 copies of the questionnaire that were distributed, 375 copies were returned while 24 were not returned. The survey research design was adopted for the study. The hypotheses were tested using Pearson product moment correlation coefficient and simple linear regression statistical tools. The findings indicate that numerical flexibility significantly influence organizational performance (r = 0.861; F= 1069.377; t = 32.701; p <0.05). While, hypothesis two states that there is a significant positive relationship between pay flexibility and organizational performance. (r =.891, P<.05). Similarly; hypothesis three revealed that functional flexibility has significant effect on organizational performance (r = 0.828; F = 813.054; t = 28.514; p< 0.05). The study concluded that human Resource flexibility is instrumental in fostering the capacity of firms to be responsive to changes in market demands. Thus, manufacturing firms should adopt functional flexibility to adjust to the changes in the demand of their output.

Original Research Article

INTEGRATED MARKETING COMMUNICATION AND CONSUMER PURCHASE BEHAVIOUR OF MALT DRINK: A STUDY OF NIGERIAN BREWERIES PLC ENUGU STATE, NIGERIA

OKOCHA, EBERE REJOICE

Journal of Global Economics, Management and Business Research, Page 19-32

This study focused on Integrated Marketing Communications and Consumer Purchase Behaviour of Amstel Malta Drink of Nigerian Breweries PLC Enugu State, Nigeria. It has objectives of identifying the relationship between: the right combination of IMC messages and Consumer’s purchase behaviour, the content of IMC messages and Consumer’s purchase behaviour, the timing of IMC messages and Consumer’s purchase behaviour. The two main sources of data collection were primary and secondary data. Primary data were collected from a sample of 470 respondents’ through questionnaire, which was on a five-point scale. The inferential statistics used was Pearson Product Moment Correlation Coefficient (PPMCC) to test the hypotheses. All the hypotheses formulated were tested at 0.05 level of significance. The results showed that there is a significant relationship between the right combination of IMC messages and Consumer’s purchase behaviour, that there is a significant relationship between the content of IMC messages and Consumer’s purchase behaviour and that there is a significant relationship between the timing of IMC messages and Consumer’s purchase behaviour. The study therefore, concludes that Integrated Marketing Communications (IMC) is important to any business that wants to thrive and it is an effective strategic communication tool/that a company or firms use to achieve and maintain competitive lead in the market.. Finally, it was recommended that there is need for the right combination of IMC by companies because this will go a long way to influence the customers' purchase behaviour. That the content of IMC messages should be clear, well appropriated and articulated for massive and impulsive buying from the consumers and that the timing of IMC messages should be rightly and properly done to encourage patronage and positioning of the products in consumer minds.

Short Communication

RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT AND INNOVATIVE PERFORMANCE IN NanoMiPyMes OF THE TEXTILE SECTOR OF THE MUNICIPALITY OF ASUNCIÓN IXTALTEPEC, OAXACA

BLASA CELERINA CRUZ-CABRERA, GABRIELA JIMÉNEZ-VELASCO, ALFREDO RUÍZ-MARTÍNEZ, KAREN ALEJANDRA GUENDULAY-LEÓN

Journal of Global Economics, Management and Business Research, Page 44-50

Knowledge Management (KM) is considered as the administration of knowledge, through the process of transferring tacit knowledge to the explicit, through the model called Socialization, Externalization, Combination and Internalization (SECI), while Innovative Performance (IP) is the result of the effectiveness in the production processes and the efficiency of new and/or improved products. The objective of this work was to determine the present relationship between Knowledge Management and Innovative Performance within the textile sector NanoMiPyMes, belonging to the municipality of Asunción Ixtaltepec, Oaxaca. The first phase was the design, validation, and application of the measurement instrument (survey) with a Lickert-type scale. Quantitative data analysis was performed using the SPSS® ver. 24.0 statistical program. We worked with a sample of 31 questionnaires applied to artisans of the economic units (NanoMiPyMes) of the textile sector, using the nonprobabilistic snowball method; the results indicated that there is a positive relationship between both variables. In conclusion, we can say that there is a positive influence on innovative performance through knowledge management in the textile sector NanoMiPyMes of Asunción Ixtaltepec, Oaxaca.

Review Article

TALENT MANAGEMENT AND ORGANIZATIONAL PERFORMANCE IN SELECTED MANUFACTURING FIRMS IN ENUGU STATE NIGERIA

ANICHEBE NNAEMEKA AUGUSTINE, ONUOHA, CHARITY EKWUTOSI, ANYANWU KINGSLEY NDUBUISI, PASCHAL, CHIMA ANYANWU

Journal of Global Economics, Management and Business Research, Page 33-43

The Study focuses on talent management and organizational performance in selected manufacturing firms in Enugu State Nigeria. Specifically the study aimed to pursue the following objectives to identify the effect of talent planning on organizational performance, ascertain the extent to which employee development affect organizational performance and determine the effect compensation/reward on organizational performance, . The study had a population size of (2672) of employees of the selected two manufacturing firms (Nigeria Breweries plc and Innosson technical industry) and sample of 400 were derived using Yamane, Taro [1] sample size determination formula. The total number of 400 copies of the questionnaire was distributed while 385 copies were properly filled/returned & used while 15 copies were not properly filled. Survey research design was adopted for the study. Three hypotheses were tested using simple linear regression. The findings indicated talent planning has a significant positive effect on organizational performance. Employee development significantly affects organizational performance. Compensation/reward significantly affect organizational performance. The study recommends that Manufacturing firms should establish an equity reward system among employees and at the same time pay them at when due, which will motivate them to put in their best in discharging their duties.

Letter to the Editor

SOCIAL AND ECONOMIC OVERVIEW OF COFFEE IN MEXICO: CHALLENGES AND PROSPECTS

BELEM IDALIA SERRET-CRUZ

Journal of Global Economics, Management and Business Research, Page 16-18

The “Type of Article” of this paper is “Letter to the Editor”. This paper discuses about: “SOCIAL AND ECONOMIC OVERVIEW OF COFFEE IN MEXICO: CHALLENGES AND PROSPECTS”. No formal abstract is available. Readers are requested to read the full article.